5 companies bring The Timbers back to life in Onalaska | Business
STEVE CAHALAN For La Crosse Tribune
Five companies have revived the two buildings in The Timbers development, which opened in 2007 along the highway. 35 in Onalaska.
Four of the stores have opened in recent months, and the fifth – Crossroads Bar & Grill – will open Monday in the South Building at 426 Second Ave. S. The address of the North Building is 420 Second Ave. S.
The five companies are having a grand opening celebration Thursday from 5 p.m. to 8 p.m., with events such as live music, door prizes, finger foods, ice cream samples and golf simulators and baseball / softball.
United Country Midwest Lifestyle Properties, whose La Crosse area office is in the South Building, will host an after hours meeting of the La Crosse Area Chamber of Commerce at The Timbers for members of the room from 5 p.m. to 6.30 p.m.
Other businesses that have opened at The Timbers are GameDay Supply, The Zone, and Crossroads Ice Cream Parlor.
These three businesses are in the North Building, which Aaron and Amanda Ross bought in July. The Ross family opened The area in part of this building on July 19.
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The Zone features a golf simulator, baseball and softball simulator, and two batting cages that are available with or without a pitcher. While these facilities can all be used by individuals, registration is continuing for the golf leagues, which have already started playing. And registration is underway for the baseball and softball leagues, which will begin playing soon.
Les Rosses opened Carrefour Ice cream parlor in July in the window next to The Zone. Their daughter, Addie, runs the ice cream business, which sells 16 flavors of Chocolate Shoppe ice cream in the form of cones, mugs, sundaes, malts and shakes.
In space across the glacier, Derek Morse opened GameDay Provisioning. He started this business in 2015 as a mobile sporting goods store primarily selling baseball and softball merchandise to players and fans at tournaments. In the past year, he also started a website where he sells sporting goods.
Morse opened its retail store in the North Building in July. There he sells custom sports clothing and uniforms, sporting goods such as bats and campaign gloves, as well as a range of fishing gear he has designed. It also sells batting gloves personalized with logos that teams and other organizations can order for players.
The Ross family will open Carrefour Bar & Grill Monday in the south building of The Timbers. It will open at 10 a.m. seven days a week and stay open until the evening, said Aaron and Amanda Ross’ son Austin Ross, who is the kitchen manager.
The bar and grill menu will include items such as specialty Angus beef burgers, wraps, soups, salads and other sandwiches, Ross said. He predicted that some of the more popular burgers will be the Mac Attack, which will include a layer of fried macaroni and cheese; and The Beast, with a patty made from a mixture of elk, buffalo, wild boar and wagyu beef.
For more information on the bar and grill, call 608-668-9057. Its website and Facebook page were under development last week.
The south building was purchased in July by Josh Genz, partner of the Midwestern United States Lifestyle Properties agency.
The agency’s office in La Crosse moved from Holmen to The Timbers South Building in August.
Last week, Genz described the agency as a real estate brokerage firm that covers the tri-state area of Wisconsin, Minnesota and Iowa. He said it was a unique business serving buyers and sellers in many specialty real estate groups, with a focus on residential homes, recreation / hunting grounds, farms, country homes, waterfront properties and luxury homes, as well as commercial and development properties.
“It is also launching its already established and dynamic auction services in the La Crosse area offices,” said Genz.
While the agency’s local office occupies half of the first floor of the south building, Genz said its second floor was used as a conference room and for training. The second floor is also available for rent for small events such as baby shower or bridal shower or business or club meetings.
Genz said he bought the south building and the Ross’s bought the north building, after looking for places to open businesses.
“It was an opportunity that we felt would be good not only for the community, but also a good real estate investment,” said Genz.
“We are delighted to present the buildings” at the grand opening ceremony on Thursday, said Genz. “We have had more positive comments from people saying it was great to see something happen here. “
“We wanted to bring something to The Timbers that no one had done before,” said Aaron Ross. “We wanted things that blend together, so you can come here for a day if you want to, to create a destination. “