HEINEKEN® CANADA INVITES INTERNATIONAL SUPERSTAR DJ ALESSO TO MONTREAL FOR THE EPIC RETURN OF FORMULA 1® AWS GRAND PRIX DU CANADA 2022
The Grand Prix weekend is one of the most anticipated sporting events in Canada, but it has always been more than a racing event – the atmosphere, the nightlife, the anticipation. After two long years, Heineken® is lighting up the city for the return of a Canadian summer staple with must-see events and electric performances. Coming out of his recent Zara Larson collaboration single “Words”, DJ Alesso will take to the track to close out the weekend full of epic Heineken® experiences.
“Heineken® knows how important the return of the FORMULA 1 AWS GRAND PRIX DU CANADA 2022 will be for the fans and for the city of Montreal, and wants to mark the occasion with unforgettable events and experiences,” says Laurent Delmouly, General Manager of HEINEKEN® in Canada. “Even if you’re not an F1® fan, there will be something for you during the race weekend – whether it’s Alesso’s live performance or the epic afterparties.”
To experience Alesso’s performance after the podium celebrations, Montreal residents can keep an eye on Heineken® social posts Canada for a chance to win exclusive tickets to Alesso’s show!
HEINEKEN® is the most international brewer in the world. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business and delivers value to all stakeholders. HEINEKEN® has a well-balanced geographic footprint with leading positions in developed and developing markets.
A global maverick in the world of dance, Alesso has proven time and time again that his influence transcends borders and crosses countless genres – to this end he has collaborated with eclectic artists such as OneRepublic’s Ryan Tedder, calvin harris, Tove Lo, Liam Payne, James BayMarshmello, Swedish House Mafia’s Sebastien Ingrosso, Hailee Steinfeld, Florida Georgia LineAnita, Liam Payne, Katy Perry, Zara Larson and more. He’s topped Billboard’s dance and production charts, made his NFT debut and is no stranger to headlining festivals in addition to performing on national television, from the series close of GMA summer concerts at “Saturday Night Live”. To date, Alesso has garnered nearly 4 billion streams.
For further information: Media contact: Jonathan Kim, Citizen Relations (on behalf of Heineken®), [email protected] WHERE [email protected]