Tacit Knowledge, a Grid Dynamics Company, Helped Large Retail Customers Achieve Double-Digit Growth During Black Friday 2021
What are the news: Tacit Knowledge, a Grid Dynamics Holdings, Inc. (NASDAQ: GDYN) company, helped customers achieve double-digit sales growth during Black Friday 2021.
Why is this important: Black Friday and the weekend after are one of the most important trading times for many retailers, as this is when many retailers go into the dark for the year.
Who is he talking to : Digital natives and growth-oriented retail businesses looking to compete and win in digital commerce.
SAN RAMON, California, December 15, 2021– (BUSINESS WIRE) – Tacit Knowledge, a company of Grid Dynamics Holdings, Inc. (Nasdaq: GDYN) (âGrid Dynamicsâ), in partnership with key retail clients, including Beaverbrooks – The Jewelers and ghd, a global brand of high-end professional hairdressing tools, and supported them with the preparation of the platform that enabled them to achieve double digital growth during Black Friday 2021.
For many retailers, Black Friday is one of the most important trading times of the year. Tacit started working with its customers to prepare for a successful Black Friday in July 2021. By leveraging the e-commerce platforms previously developed and launched by Tacit, the goal was to ensure that the platforms were ready to withstand the peaks in traffic. This was accomplished by load testing systems in line with peak load projections, ensuring that brands could focus on optimizing customer experience, analytics, and promotions. No stone has been overlooked in preparing clients for success. During the Black Friday weekend, Tacit used additional proactive real-time monitoring, a clear communication plan, and a backup rotation of software engineers and QA engineers to support customers as needed. In the end, months of painstaking preparation paid off and no issues were raised by Tacit customers over the Black Friday weekend.
âWe can officially say it was our biggest Black Friday ever! It’s an incredible result for us considering that all stores were closed last year. Thanks again for the part you played in our achievement, “said Jo Wilkinson, Head of Electronic Commerce. for Beaverbrooks.
âAfter launching a new website in June, it was great to have solid stability and performance with very high traffic levels during the Black Friday period. The Black Friday period was the biggest ever for ghd with double-digit online sales growth for cult beauty brand, “said Ross Leibbrandt, Global e-commerce director for ghd.
In addition to the phenomenal sales results, there were no technical issues reported during Black Friday by these customers. âWe are dedicated every day to helping our customers prepare to grow,â said James Bullock, Managing Director of Tacit Knowledge. “These Black Friday results confirm our unwavering commitment to helping our customers better serve their customers and grow their businesses.”
About grid dynamics
Grid Dynamics (Nasdaq: GDYN) is a native digital technology service provider that accelerates growth and strengthens the competitive advantage of Fortune 1000 companies. Grid Dynamics provides digital transformation consulting and implementation services in the fields omnichannel customer experience, big data analytics, research, artificial intelligence, cloud migration and application modernization. Grid Dynamics achieves high speed to market, high quality and efficiency using technology accelerators, an agile delivery culture and its global engineering talent pool. Founded in 2006, Grid Dynamics is headquartered in Silicon Valley with offices in the US, UK, Netherlands, Mexico, and Central and Eastern Europe.
To learn more about Grid Dynamics, please visit www.griddynamics.com.
About tacit knowledge
Tacit Knowledge is a global consulting firm focused on digital commerce. Tacit Knowledge has worked at the crossroads of commerce and content since 2002, applying Silicon Valley innovation and know-how to retailers and global brands. For more information, visit www.tacitknowledge.com.
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