OAXACA, Mexico, March 1, 2022 /PRNewswire/ — Recognized as the most awarded mezcal of 2021, The Lost Explorer’s Mezcalthe artisanal and sustainable mezcal of Oaxacahas partnered with The beverage agency for continued expansion of the US market. Already available in California, new York, Texas, Florida, Illinoisand Kentucky, the partnership will expand the brand into the western, northeast and southern regions of the United States. The brand also named a spirits marketing veteran, Maggie Yarboroughas Trade Marketing Manager.

With over a decade of experience in the beverage industry, Yarbrough has focused on the agave category for the past six years and is a leader in developing independent brands, managing sales teams and trade marketing activations. she will lead The Lost Explorer’s Mezcalas it expands into markets such as Colorado, Tennessee, Georgia, Arizona, Washington, Caroline from the south, Connecticut, New Jersey, Wisconsin, Minnesotaand Maryland/DC Markets.

“We are thrilled to partner with The Beverage Agency as we seek to aggressively expand our presence across the United States,” said Tanya Clarke, CEO of The Lost Explorer Mezcal. “We are very grateful for the success we have had in our first year in the United States, and with the addition of Maggie to the team, complemented by the partnership with The Beverage Agency, the imprint of The Lost Explorer Mezcal will expand rapidly in 2022.”

Los AngelesThe Beverage Agency, a business strategy and brand development agency specializing in incubating, accelerating and bringing emerging brands to market, will support The Lost Explorer Mezcal’s commercial strategy and managing distribution.

“We’re process-driven,” said The Beverage Accelerator co-founder, Jeffrey shows“and we believe The Lost Explorer reflects a critical evolution of that process, redefining quality and sustainability for a more discerning audience. We hope the category reaches a turning point where respect for tradition and improved stewardship of environment will redefine consumer preferences.”

Founded on a firm philosophy of sustainably producing high quality artisan mezcals in a way that supports the local community and the environment in Oaxaca, The Lost Explorer’s Mezcal launched at the end of 2020. Less than a year after its launch, The Lost Explorer Mezcal has achieved the distinction of being the most awarded mezcal in the world, including winning double gold, gold and silver from the San Francisco World Spirits Competition, as well as the taste master – the best of the best – of The Spirits Business Tequila and Mezcal Masters.

The Lost Explorer’s Mezcal is available in three uniquely profiled varietals – Espadín, Tobalá and Salmiana – at select bars, restaurants and retailers across the United States, and online at www.reservebar.com Where www.thelostexplorermezcal.com.

For more information, visit www.thelostexplorermezcal.com or follow their journey on Instagram @thelostexplorermezcal.

ABOUT THE LOST EXPLORER MEZCAL
Handcrafted from 100% agave grown in the sunny Central Valleys, Oaxaca, Mexico, The Lost Explorer Mezcal is created in partnership with award-winning Mezcalero maestro Don Fortino Ramos and his daughter Xitlali. It’s a toast to empowering sustainable Mexican businesses, while protecting the ancient crafts, heritage and biodiversity of Mexico. Harvested in harmony with the elements and in harmony with the rhythm of nature, the three uniquely profiled grape varieties – Espadín, Tobalá and Salmiana – invite people to celebrate the land and live with curiosity, exploring the diversity and wonders of the agave.

ABOUT THE DRINK ACCELERATOR
The Beverage Agency is a 360° business development agency specializing in incubating, accelerating and bringing emerging beverage brands to market.

Media Contact:
Kristen Anderson
212-226-2922
[email protected].com

SOURCE The Lost Explorer Mezcal