The United Nations Development Program (UNDP) has announced the appointment of Wunderman Thompson Australia as the lead digital experience agency in its upcoming advocacy campaign.

The campaign is set to be the largest climate advocacy campaign of this era and is expected to launch the first phase in late October.

Lee Leggett, CEO of Wunderman Thompson Australia, said: “This project is very important to us here at Wunderman Thompson. “

“That’s why we are all incredibly proud to be a part of it and to work alongside the United Nations Development Program to create work that inspires change for a better world. “

The global campaign hopes to engage millions of people in the march towards a fair and green recovery from the COVID-19 crisis, while ensuring that no one is left behind.

The global pandemic has rocked the world, but it also offers a unique opportunity to re-imagine the future. That is why in 2021, rather than going back to business as usual, UNDP will urge people around the world to seize this moment to ensure a just and green transition, to invest in people and the planet, and to invest in people and the planet. ” ensure that we collectively meet the ambitions of the Sustainable Development Goals (SDGs)

The campaign will work with UNDP to update the Sustainable Development Goals (SDGs), also known as the global goals. The SDGs were adopted by the United Nations in 2015 as a universal call to action to end poverty, protect the planet and ensure that by 2030 all people enjoy peace and prosperity. .

Boaz Paldi, Global Head of Partnerships and Engagement for the United Nations Development Program, explained: “Creativity and technology are two of the necessary tools we need to achieve the Sustainable Development Goals here. 2030 and move towards the green transition.

“That’s why Wunderman Thompson has been the perfect partner for us – an agency with passionate people with the right expertise to help us on our journey towards achieving these goals.”